MANAGING THE MEDIA

"Manage the media, don't let it manage you."

Designed for public safety executives and leaders, this day-long, highly interactiveseminar will provide insights on improving an agency’s ability to deal with the mediaon any situation. The media will be there when there’s any kind of crisis or bad news,but the media can also help departments recruit, build public confidence and reachout to the community to encourage the public’s participation and support. In thissession you will learn the most common mistakes in dealing with the media and howto avoid them, how to use the media to get your message out and how to use newchannels of communication such as YouTube and viral marketing.